BARCELONA-GeoMe will be present at Mobile 2.0 Europe at the ESADE Forum on the 19th June and will be available for showcasing its White Label and Branded Solutions, capable of mobilizing web content and geo-tagging onto a map on 90% of all mobile phones. If you are in the city, swing by and come meet us! Jordi and Ronan from the GeoMe Crew will be attending the Mobile 2.0 Developer Day on the 18th June and have a few tips to share on geo-localisation.Follow us on Twitter, with live updates from the event: GeoMeCommunity.

AMSTERDAM, THE NETHERLANDS and BARCELONA, SPAIN--(Marketwire - January 27, 2009) - In Real Life (IRL), the only presence-based social networking company that adds presence to social networks and social media, and GeoMe, a mobile phone service that allows users to explore, share and connect via messages on a map, announced today the creation of a central platform for location-based social networking services on both mobile phones and the Web. This is the first time a Web-based social network has partnered with a mobile, location-based social network, providing full access privileges across the two communities of users.

The partnership extends the services of the IRL Connect Web-based social networking platform (www.irlconnect.com) to the mobile, as well as brings GeoMe's (www.geo-me.com) expertise in delivering location-based solutions on mobile to the Web. The combined platform features a social network toggle that allows members to seamlessly cross between communities. Both services bring the best of the mobile and Web worlds to users for an optimal social networking experience where they can access and exchange information and find friends online with the least effort, rather than a walled garden format of many of today's mobile social networking services.

"Many competitors focus on mobile and then try to extend their service to the Web by themselves, creating a half-baked Web solution," said Frank Schuil, founder and CEO of IRL. "By allowing aggregation with external parties, such as GeoMe, it is easier to grow our user base and give IRL Connect users the opportunity to explore mobile social networking using the GeoMe platform."

"Both IRL and GeoMe are focused on developing fresh concepts within the context of social networks. By partnering together, we combine resources to reach out to a wider public than would have otherwise been possible," said Ric Ferraro, managing director, GeoMe. "Instead of just aggregating different networks, GeoMe and IRL are sharing our communities openly in order to provide a richer experience for members."

GeoMe is launching its public beta in February 2009. IRL Connect members will be able to access the GeoMe service on mobile and on the Web in Q2 2009.

Welcome to the newly launched GeoMe Blog, where we are giving ourselves free reign to inform you with our latest news, opinion and comments on what is happening with the GeoMe community, our company and the world!

Hope you like it!

Ric & the GeoMe Crew

BARCELONA-GeoMe announced in March that it had completed the integration of content from the 11870.com platform within its own Location Based Social Networking beta mobile application.

11870.com is one of Spain's leading online business directories with over 10,000 daily page views and includes reviewer's comments and photos for each listing.

The full text of the press release can be seen by clicking here:

London-Location is at the very heart of the next generation of mobile services and the future mobile web. Last year, both Nokia and Google made big announcements highlighting location as one of their key strategic axes. Now Vodafone is keen to position itself in this space and its recent acquisition of Swedish navigation software provider Wayfinder is but the first step in that direction.

I presented the experience of GeoMe in launching a location-enabled mobile social network at the Informa Mobile Location Services 09 Conference in London on the 12th May, describing how to overcome some of the barriers to adoption, especially privacy, and new distribution channels that can be exploited for getting the product to market.

I was also priviliged to be in good company on a speaker panel on the next generation of location services together with o2, TIM, Qualcomm and content provider Spoonfed. The conclusion? To create demand, you need to offer a good product with a clear value proposition. Will 2010 be 'the' year of location based services? The answer: 'probably'.

You can see my presentation on Slidespace below: